Week 10: Option 1 - Big Data

In this week's readings, Bryant et al. (2008) see the world as being "data driven" while Bollier (2010) discusses "the promise and perils" of using big data for "nowcasting." 

• How do you think the use of data should be managed so the promise outweighs the perils?
• Whose job is it to do this?

Note: Both of these readings are in the red course notes book.

Week 10: Option 2 - Big Data

The McKinsey report on big data outlines 5 ways in which companies can capture value from big data (see pg. 5 of the reading). Select ONE of these ways and discuss how it could help an organisation become more competitive (make sure to give an example).

Note: This reading is on Blackboard under the Week 10 resources