Summary of Models & Whiteboard from Tutorials

On Wednesday's tutorial we drew diagrams on the whiteboard for KIWI Airline and how we can apply Porter's Five Forcer and the Value Chain.

Porter's Five Forces

Value Chain

You might also find this page to be useful: http://engmba.wikidot.com/scrib-book4

It summarises many of the models from the book and provides a number of examples of how the models apply to the airline industry.

Week 2 Weekly Blog Question: Option 2

For this week's blog post, you will need to answer ONE of the questions about the Kiwi Air Case. (These questions will help you with this week’s mini-analysis.  Try to give an original answer or angle, or pick an question/area that others have not chosen):

2. Explain KiwiAir’s competitive strategy in terms of ONE of the forces in Porter’s Five Forces model.   Note: For your Week 1 assignment you need to consider ALL FIVE forces.  (See pp52-57 of text; plus the Porter reading – link on Blackboard.)



IMPORTANT NOTE: If you have not already checked your student email for an invitation to become a contributor for the blog, please do so (even if you are already a member of the blog). If you have recently changed to this tutorial or have not received an invitation, please send me an email.

Week 2 Weekly Blog Question: Option 3

For this week's blog post, you will need to answer ONE of the questions about the Kiwi Air Case. (These questions will help you with this week’s mini-analysis.  Try to give an original answer or angle, or pick an question/area that others have not chosen):

3. Jack Morrison, The new CEO of KiwiAir has chosen a  “three pronged tactical attack” or competitive strategy (see p.1 of case in Student Notes): (1) cutting costs, (2) enhancing the customer experience, and (2) out-performing the low-cost airlines.  How will information systems  help KiwiAir  with this attack?  


IMPORTANT NOTE: If you have not already checked your student email for an invitation to become a contributor for the blog, please do so (even if you are already a member of the blog). If you have recently changed to this tutorial or have not received an invitation, please send me an email.

Week 2 Weekly Blog Question: Option 1

For this week's blog post, you will need to answer ONE of the questions about the Kiwi Air Case. (These questions will help you with this week’s mini-analysis.  Try to give an original answer or angle, or pick an question/area that others have not chosen):

1. What features of the airline industry have affected KiwiAir’s competitive position? 


IMPORTANT NOTE: If you have not already checked your student email for an invitation to become a contributor for the blog, please do so (even if you are already a member of the blog). If you have recently changed to this tutorial or have not received an invitation, please send me an email.