Summary of Models & Whiteboard from Tutorials

On Wednesday's tutorial we drew diagrams on the whiteboard for KIWI Airline and how we can apply Porter's Five Forcer and the Value Chain.

Porter's Five Forces

Value Chain

You might also find this page to be useful: http://engmba.wikidot.com/scrib-book4

It summarises many of the models from the book and provides a number of examples of how the models apply to the airline industry.

Week 3 Weekly Blog Question: Option 1

This week you will need to look at the TAL case. You should choose one of the two questions and answer it before 12:30pm Monday. You can create a new post or you can reply to this post with your answer.

Option 1: In your opinion, what is TAL's most strategically important innovation with respect to the value chain? Why?


IMPORTANT NOTES:

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